5+ years turning ad spend into real revenue on Meta & TikTok Ads . I've scaled 40+ brands with a business-partner mindset, always focused on what moves their bottom line.
Meta Ads TikTok Ads ROAS Scaling Audience Research A/B Testing Campaign Optimization Copywriting Creative Strategy Funnel Analysis Performance Marketing
Meta Ads TikTok Ads ROAS Scaling Audience Research A/B Testing Campaign Optimization Copywriting Creative Strategy Funnel Analysis Performance Marketing
Jakarta · 2026
Who I Am
Hi, I'm Ryan. Over the last 5 years I've run Meta & TikTok ads for 40+ brands across clinics, skincare, travel, and e-commerce. Likes and cheap clicks don't do much for me. What I care about is whether the money a business puts in comes back bigger. The campaigns I've handled have brought in over Rp3.16 billion in revenue, with one hitting 315X ROAS . I treat every budget like it's coming out of my own pocket.
Clinic & Aesthetics Health & Wellness Automotive E-commerce Travel Education Art & Interior Property & Studio
Education
2017 - 2020
SMK Hang Tuah 1 Jakarta
Multimedia
2020 - 2024
Institut Ilmu Sosial dan Manajemen STIAMI
Bachelor of Public Relations
GPA 3.68
Certifications
Digital Marketing FB & IG Ads
Habiskerja.com · Certificate of Competence
April 2023
Intro to Digital Marketing
RevoU · Mini Course Certificate
May 2023
Profit > Vanity
Views and likes don't pay the bills. The only numbers I care about are the ones tied to real money: ROAS, AOV, CAC, and revenue.
The offer beats the algorithm
Perfect targeting can't save a weak offer. Most "ad problems" are really offer problems.
Find the leak first
If real-lead-to-booking drops, throwing more budget at it won't fix anything. I trace where the funnel breaks, fix that, then scale.
Funnel as one system
Prospecting and retargeting feed each other. Optimizing one without watching the other is how you burn budget.
Owner mindset
I think about your P&L first, your dashboard second. Sometimes the right call is cutting spend instead of scaling it.
Trust closes the sale
When every ad screams a discount, the brand people trust wins. I build that with proof, not price wars.
Nov 2020 - Feb 2021
Social Media Advertiser
CV Media Impian
Digital Advertising Agency
Mar 2022 - Sep 2023
Social Media Advertiser
CV Media Impian
Digital Advertising Agency
Sep 2023 - Feb 2025
Performance Marketing
PT Senduk Jaya Internasional
Beauty Clinic & Skincare Brand
Feb 2025 - Jul 2025
Digital Marketing Supervisor
PT Senduk Jaya Internasional
Beauty Clinic & Skincare Brand
Jul 2025 - Present
Sr. Digital Marketing Performance
PT Know Your Number Digital (KYND)
Digital Marketing & KOL Agency
Capabilities
Skills & Tools
Copywriting
Ad copy · Captions · Landing page content · Emotional storytelling
Data Analysis & Reporting
Looker Studio · Google Sheets
Performance dashboards
Tools
Campaign Management
Google Sheets
Content calendars · Editorial planning
Tools
Social Media Marketing
Facebook · Instagram · TikTok · Hootsuite
Content management · Engagement · Cross-platform publishing
Tools
Paid Advertising
Meta Ads · TikTok Ads
A/B Testing · Audience Research · Campaign Optimization · ROAS Scaling · Pixel Setup
Tools
Landing Page Creation
WordPress · Elementor
Funnel page design · Lead capture · Conversion-focused layouts
Tools
Creative Design & Video
Canva · VN · CapCut
Ad creatives · Video content · Visual storytelling
Tools
Case Studies
Selected Projects
All (9)
Meta Ads
TikTok Ads
# Client Platform Period Revenue ROAS
01 Bio Herbal Indonesia
Meta Ads Nov 2020 - Feb 2021
Rp147.9 Million 5X +
Health & Wellness · Bodycare
Bio Herbal Indonesia. A local brand for natural herbal bodycare, offering traditional relief for daily aches, muscle pain, and fatigue.
The Problem Drive more bodycare sales while keeping ad costs profitable.
How I Solved It Analyzing customer pain points to craft offers that actually sell A/B testing ads creative & messaging angles Audience segmentation by interest & behavior Daily optimization to lower cost per sale The Result Took a brand new to paid ads from zero to Rp147.9 Million in revenue within 4 months.
02 Alfatama (Alfaglos)
TikTok Ads Jan - Feb 2023
Rp88.9 Million 6.2X +
Automotive · Car Care
Alfaglos by Alfatama. An automotive care line for vehicle maintenance, targeting active male vehicle owners.
The Problem Turn TikTok into a profitable sales channel for their automotive cleaning products.
How I Solved It Video ads tailored to vehicle owners' pain points Audience targeting active car owners A/B testing creative & scaling winners ROAS optimization & budget scaling The Result Proved TikTok could sell automotive products, hitting Rp88.9 Million in revenue within 2 months.
03 Hajar Jahanam Mesir
TikTok Ads March 2023
Rp366.3 Million 7X +
Men's Health · Wellness
Hajar Jahanam Mesir. A men's wellness product based on traditional Egyptian herbs.
The Problem Scale sales on TikTok in a restricted product category.
How I Solved It Platform-compliant creatives with educational hooks A/B testing headlines, hooks & visuals Niche audience segmentation & targeting Cost-per-sale optimization & profitable scaling The Result Scaled a restricted product to Rp366.3 Million in revenue without a single account ban.
04 Taffware
Meta Ads Jun - Sep 2023
Rp617.7 Million+ 5.8X +
Electronics · Retail
Taffware. A local electronics & tech brand covering gadgets, accessories, kitchen, and smart-home, run across 3 ad accounts.
The Problem Grow online sales across 3 different product lines at the same time.
How I Solved It Ads creative & copywriting across 3 ad accounts Audience segmentation by interest & behavior (Adsumo) Funnel analysis to lower cost per sale ROAS optimization & budget scaling The Result Kept all 3 product lines profitable in parallel, totaling Rp617.7 Million in revenue.
Rp105.2 Million
Total Spent
05 Titian Travel & Tour
Meta Ads Jan - Feb 2024
Rp476 Million 315X +
Travel · Religious Tourism
Titian Travel & Tour. A sharia Umrah and travel agency that has dispatched thousands of pilgrims.
The Problem Convert high-volume WhatsApp chats into actual paid Umrah bookings.
How I Solved It Trust-driven ad copy for a spiritual audience A/B testing offers, formats & posting times Lead-quality optimization to drive bookings Funnel optimization to increase conversion rate The Result Turned low-cost WhatsApp chats into a record 315X ROAS and Rp476 Million in Umrah-package revenue.
06 Ekles Clinic
Meta Ads February 2024
Rp438.3 Million 4.7X +
Beauty Clinic · Aesthetics
Ekles Clinic. One of the largest beauty clinics, offering skincare, anti-aging, and premium facials for women aged 25 to 45.
The Problem Convert daily clinic inquiries into paying treatments.
How I Solved It Ads built around skin concerns & treatment results Audience targeting by demographic & local radius Funnel optimization from click to paid treatment Cost-per-booking optimization so each new patient stays profitable The Result Filled the clinic with paying treatments and Rp438.3 Million in revenue, all from Meta Ads.
07 West Lake Mandarin
Meta Ads April 2025
Rp25.7 Million 16.6X +
Education · Language Course
West Lake Mandarin. An online Mandarin course running on Zoom with HSK curriculum, for students aged 18 to 35.
The Problem Acquire paying students for their online Mandarin course.
How I Solved It Copy tied to career goals & scholarships Audience targeting education & self-development behavior Funnel optimization to increase conversion rate Optimizing sign-up to paid-student conversion The Result Filled the course with paying students at a 16.6X return on every rupiah spent.
08 Nomaden Architecture
Meta Ads April 2025
Rp152 Million 162X +
Architecture · Interior Design
Nomaden Architecture. An Indonesian architecture and interior studio designing homes, cafes, and offices.
The Problem Bring in serious architecture project leads ready for real engagements.
How I Solved It Offer positioning per segment (families, business owners, MSMEs) Adset structure by project type & city demographic Audience targeting decision makers & property owners Funnel optimization to lower cost per qualified inquiry The Result Brought in Rp152 Million in architecture project revenue in a single month.
09 Refined Brushes
Meta Ads August 2025
Rp263.1 Million 29.7X +
Art · Home Décor
Refined Brushes. A premium visual-art brand selling exclusive paintings and custom works created from customer photos.
The Problem Grow consistent online sales for custom paintings.
How I Solved It Story-driven copy turning photos into art Direct-chat funnel to close sales A/B testing creative & messaging Conversion optimization from chat to paid order The Result Turned a niche painting brand into a steady online revenue channel, hitting a 29.7X return on ad spend.
10 35 Montrose
Meta Ads January 2026
Rp209 Million 79.4X +
Photo Studio · Space Rental
35 Montrose. A photo studio space for rent — bookable for brands, personal shoots, weddings, and more.
The Problem Bring in steady bookings for a studio that had just launched.
How I Solved It Built the ad funnel from scratch for a brand-new studio Positioned the space for brands, personal shoots & weddings A/B tested visuals that show off the studio Cost-per-booking optimization to scale profitably The Result Launched a brand-new studio to a 79.4X return in its first month, with many clients extending their booked hours per session.
11 Galtec Protection
Meta Ads February 2026
Rp380 Million 51.2X +
Automotive · Vehicle Protection
Galtec Protection. An automotive vehicle-protection brand offering paint protection film and anti-scratch coating for cars and motorcycles.
The Problem Optimize and scale the brand's revenue beyond its previous months.
How I Solved It Competitor research to find gaps & winning angles Offer & messaging built around real protection quality & durability Audience targeting vehicle owners who care about protection Funnel optimization to turn inquiries into booked installs The Result Grew the brand to Rp380 Million in revenue in a single month at a 51.2X return on ad spend.
