Performance Marketer.
5+ years turning ad spend into real profit on Meta & TikTok Ads . I've scaled 40+ brands with a business partner mindset, always focused on what actually moves their revenue and profit.
Rp0
Gross Profit Generated
Meta Ads TikTok Ads ROAS Scaling Audience Research A/B Testing Campaign Optimization Copywriting Creative Strategy Funnel Analysis Performance Marketing
Meta Ads TikTok Ads ROAS Scaling Audience Research A/B Testing Campaign Optimization Copywriting Creative Strategy Funnel Analysis Performance Marketing
Jakarta · 2026
Who I Am
Hi, I'm Ryan. Over the last 5 years I've run Meta & TikTok ads for 40+ brands across clinics, skincare, travel, and e-commerce. Likes and cheap clicks don't do much for me. What I care about is whether the money a business puts in actually comes back bigger. The campaigns I've handled have brought in over Rp2.35 billion in profit, with one hitting 315X ROAS . I treat every budget like it's coming out of my own pocket.
Clinic & Aesthetics Skincare E-commerce F&B & Events Travel Education
Education
2017 - 2020
SMK Hang Tuah 1 Jakarta
Multimedia
2020 - 2024
Institut Ilmu Sosial dan Manajemen STIAMI
Bachelor of Public Relations
GPA 3.68
Certifications
Digital Marketing FB & IG Ads
Habiskerja.com · Certificate of Competence
April 2023
Intro to Digital Marketing
RevoU · Mini Course Certificate
May 2023
Profit > Vanity
Views and likes don't pay the bills. The only numbers I care about are the ones tied to revenue: ROAS, AOV, CAC, and gross profit.
The offer beats the algorithm
A weak offer with great targeting still loses to a strong offer with average targeting. Most ad problems are actually offer problems in disguise.
Find the leak first
If real-lead-to-booking drops, throwing more budget at it won't fix anything. I trace where the funnel breaks, fix that, then scale.
Funnel as one system
Prospecting and retargeting feed each other. Optimizing one without watching the other is how you burn budget.
Owner mindset
I think about your P&L first, your dashboard second. Sometimes the right call is cutting spend instead of scaling it.
Trust closes the sale
In a market full of ads, the brand people trust wins. I build with proof, clarity, and value instead of price wars.
Nov 2020 - Feb 2021
Social Media Advertiser
CV Media Impian
Digital Advertising Agency
Mar 2022 - Sep 2023
Social Media Advertiser
CV Media Impian
Digital Advertising Agency
Sep 2023 - Feb 2025
Performance Marketing
PT Senduk Jaya Internasional
Beauty Clinic & Skincare Brand
Feb 2025 - Jul 2025
Digital Marketing Supervisor
PT Senduk Jaya Internasional
Beauty Clinic & Skincare Brand
Jul 2025 - Present
Sr. Digital Marketing Performance
PT Know Your Number Digital (KYND)
Digital Marketing & KOL Agency
Capabilities
Skills & Tools
Copywriting
Ad copy · Captions · Landing page content · Emotional storytelling
Data Analysis & Reporting
Looker Studio · Google Sheets
Performance dashboards
Tools
Campaign Management
Google Sheets
Content calendars · Editorial planning
Tools
Social Media Marketing
Facebook · Instagram · TikTok · Hootsuite
Content management · Engagement · Cross-platform publishing
Tools
Paid Advertising
Meta Ads · TikTok Ads
A/B Testing · Audience Research · Campaign Optimization · ROAS Scaling · Pixel Setup
Tools
Landing Page Creation
WordPress · Elementor
Funnel page design · Lead capture · Conversion-focused layouts
Tools
Creative Design & Video
Canva · VN · CapCut
Ad creatives · Video content · Visual storytelling
Tools
Case Studies
Selected Projects
All (9)
Meta Ads
TikTok Ads
# Client Platform Period Gross Profit ROAS
01 Bio Herbal Indonesia
Meta Ads Nov 2020 - Feb 2021
Rp147.9 Million 5X +
Health & Wellness · Bodycare
Bio Herbal Indonesia. A local brand for natural herbal bodycare, offering traditional relief for daily aches, muscle pain, and fatigue.
The Problem Drive more bodycare sales while keeping ad costs profitable.
How I Solved It Crafting high-converting creatives addressing key customer pain points. Researching audiences through interests, demographics, and behavior. Optimizing campaigns daily via A/B testing and performance reviews. Aligning ad content with evolving target market challenges. The Result Took a brand new to paid ads from zero to Rp147.9 Million in profit within 4 months.
5X
ROAS · Rp147.9 Million Gross Profit · AOV Rp129K
02 Alfatama (Alfaglos)
TikTok Ads Jan - Feb 2023
Rp88.9 Million 6.2X +
Automotive · Car Care
Alfaglos by Alfatama. An automotive care line for vehicle maintenance, targeting active male vehicle owners.
The Problem Turn TikTok into a profitable sales channel for their automotive cleaning products.
How I Solved It Producing ad videos with engaging storytelling tailored to user pain points. Conducting audience research based on interests and demographics. Optimizing campaigns through A/B testing, scaling strategies, and performance analysis. The Result Proved TikTok could sell automotive products, hitting Rp88.9 Million in profit within 2 months.
6.2X
ROAS · Rp88.9 Million Gross Profit · AOV Rp199K
03 Hajar Jahanam Mesir
TikTok Ads March 2023
Rp366.3 Million 7X +
Men's Health · Wellness
Hajar Jahanam Mesir. A men's wellness product based on traditional Egyptian herbs.
The Problem Scale sales on TikTok in a restricted product category.
How I Solved It Creating guideline-compliant TikTok Ads with educational hooks. Developing testing strategies with variations in headlines, visuals, and hooks. Niche-specific audience research for targeted product. Daily optimization for low CPA and profitable group scaling. The Result Scaled a restricted product to Rp366.3 Million in profit without a single account ban.
7X
ROAS · Rp366.3 Million Gross Profit · AOV Rp149K
04 Taffware
Meta Ads Jun - Sep 2023
Rp617.7 Million+ 5.8X +
Electronics · Retail
Taffware. A local electronics & tech brand covering gadgets, accessories, kitchen, and smart-home, run across 3 ad accounts.
The Problem Grow online sales across 3 different product lines at the same time.
How I Solved It Designing and writing ad content (creative & copywriting). Audience research using interests, behaviors, and demographic segmentation via Adsumo. Analyzing creative performance and conversion funnel to reduce CPR and increase ROAS. The Result Kept all 3 product lines profitable in parallel, totaling Rp617.7 Million in gross profit.
Rp105.2 Million
Total Spent
5.8X
Avg ROAS · Rp617.7 Million+ Gross Profit
05 Titian Travel & Tour
Meta Ads Jan - Feb 2024
Rp476 Million 315X +
Travel · Religious Tourism
Titian Travel & Tour. A sharia Umrah and travel agency that has dispatched thousands of pilgrims.
The Problem Convert high-volume WhatsApp chats into actual paid Umrah bookings.
How I Solved It Crafting ad copy with a spiritual and trustworthy tone. Daily campaign optimization through split testing of CTAs, content types, and publishing times. Funnel evaluation across CPM, CPR, and CTR mapped to prospect quality. The Result Turned low-cost WhatsApp chats into a record 315X ROAS and Rp476 Million in Umrah-package profit.
315X
Portfolio Highlight ROAS · Rp476 Million Gross Profit
06 Ekles Clinic
Meta Ads February 2024
Rp438.3 Million 4.7X +
Beauty Clinic · Aesthetics
Ekles Clinic. One of the largest beauty clinics, offering skincare, anti-aging, and premium facials for women aged 25 to 45.
The Problem Convert daily clinic inquiries into paying treatments.
How I Solved It Writing and structuring ad content based on customer pain points and treatment results. Audience research based on demographics, behaviors, and local radius-based targeting. Funnel optimization across impressions, clicks, leads, and paid treatments. Daily analysis of CPR, CTR, LPV-to-lead rate, paid conversion ratio, and CAC. The Result Filled the clinic with paying treatments and Rp438.3 Million in gross profit, all from Meta Ads.
4.7X
ROAS · Rp438.3 Million Gross Profit · Rp92.4 Million Spent
07 West Lake Mandarin
Meta Ads April 2025
Rp25.7 Million 16.6X +
Education · Language Course
West Lake Mandarin. An online Mandarin course running on Zoom with HSK curriculum, for students aged 18 to 35.
The Problem Acquire paying students for their online Mandarin course.
How I Solved It Crafting educational and emotional ad copy focusing on career goals, personal branding, and scholarships. Targeting audiences based on behaviors related to education, foreign languages, and self-development. Daily analysis of CTR, CPR, ROAS, and lead-to-paid conversion ratio. The Result Filled the course with paying students at a 16.6X return on every rupiah spent.
16.6X
ROAS · Rp25.7 Million Gross Profit
08 Refined Brushes
Meta Ads March 2025
Rp47.7 Million 27.3X +
Art · Home Décor
Refined Brushes. A premium visual-art brand selling exclusive paintings and custom works created from customer photos.
The Problem Grow consistent online sales for custom paintings.
How I Solved It Creating creative copywriting with an emotional and aspirational approach. Optimizing ad performance through direct chat funnel strategies. Monitoring daily metrics across CTR, CPR, and lead-to-conversion ratio. The Result Turned a niche painting brand into a steady online revenue channel, hitting a 27.3X return on ad spend.
27.3X
ROAS · Rp47.7 Million Gross Profit
09 Nomaden Architecture
Meta Ads April 2025
Rp152 Million 162X +
Architecture · Interior Design
Nomaden Architecture. An Indonesian architecture and interior studio designing homes, cafes, and offices.
The Problem Bring in serious architecture project leads ready for real engagements.
How I Solved It Crafting creative copywriting and offer positioning tailored to audience segments (families, business owners, property-based MSMEs). Setting up adset structures based on project type and city demographics. Message funnels with clear CTAs like "Free Consultation via WhatsApp." Daily optimization focused on CPR and click-through rates. The Result Generated Rp152 Million in real architecture project profit within a single month.
162X
ROAS · Rp152 Million Gross Profit
